History

1960s

The original cheerleading squad was made up of a male-female group called the CowBelles & Beaux. The group made its sidelines debut in 1960 during the Cowboys' inaugural season. Local high school students made up the squad, which was typical of high school and college cheerleading squads throughout the 1960s, rarely getting much attention.

During a game between the Cowboys and the Atlanta Falcons at the Cotton Bowl during the 1967 season, the scantily clad, well-endowed Bubbles Cash, a stripper by profession, caused a tremendous stir in the crowd that turned to cheers when she walked down the staircase stands on the 50-yard line carrying cotton candy in each hand. She became an instant public sensation in Dallas, also gaining attention from Cowboys General Manager Tex Schramm. Understanding the importance of the entertainment industry to the Cowboys' profitability, Schramm was inspired to form a cheerleading squad dressed in similar fashion to Cash. By 1969, it was decided that the cheerleading squad needed this new image and the male cheerleaders were dropped from the squad and an all-female squad from local high school cheerleading squads in the Dallas-Fort Worth area were selected. From that point on, the CowBelles & Beaux became the Dallas Cowboys Cheerleaders, with new members every year.

1970s

Preparing for the 1970 season, Schramm decided to change the Cheerleaders' image to boost attendance. At first the main change was to create an all-female squad and change the uniforms and style of cheerleading routines to be more primarily dance and less like traditional acrobatic routines like that of high school or college cheerleading squads. The ten local high school cheerleaders whom were selected for the 1970 season were also involved in the task of totally redesigning the uniforms and creating new dance style cheer routines under Dee Brock's direction and with the help of a choreographer. In 1971, the qualification rules changed to allow not only local female cheerleaders to compete for a spot on the squad, but also high school drill team officers. Then in 1972, Texie Waterman, a New York choreographer, was recruited and assigned to auditioning and training an entirely new female squad which would all be over 18 years of age, searching for attractive appearance, athletic ability, and raw talent as performers. And since the 1972 squad consisted of adults, this allowed the possibility of again redesigning the uniforms to introduce a more revealing look closer to the classic DCC image that is known today. This modified squad first appeared on the sidelines during the Cowboys' 1972 season.

Even greater national attention came in the fall of 1977 when the Cowboys along with designer and photographer, Bob Shaw, produced the first NFL cheerleader poster for the Dallas Cowboys. This and an Esquire magazine article also by Bob Shaw in October of 1977, lead to the squad appearing on two network TV specials, NBC Rock-n-Roll Sports Classic and The Osmond Brothers Special on ABC. Also that year, the DCC produced their own one-hour special, The 36 Most Beautiful Girls in Texas, which aired on ABC prior to the season opener of Monday Night Football (which coincidentally was a game that the Cowboys hosted). On January 14, 1979, the made-for-TV movie The Dallas Cowboys Cheerleaders (1979) aired. Starring Bert Convy and Jane Seymour, it had a 48% share of the national television audience.

1980s

On January 13, 1980, a sequel to the original TV movie called The Dallas Cowboys Cheerleaders II (1980) aired. Throughout the years that followed, the Cheerleaders have made many other TV appearances; and their likeness has been featured on various merchandise, such as posters, T-shirts, trading cards, and calendars.

The DCC has also toured throughout the United States (on and off the field), as well as overseas. Included in these tours are regular appearances in United Service Organizations (USO) tours, which began during the 1979 holiday season for U.S. troops stationed in South Korea. Since then, USO tours has remained a regular staple for the squad.

1990s and beyond

The DCC releases several calendars every year. More recently, in addition to their annual swimsuit calendar, they also release an annual "sideline calendar," featuring photos of the DCC cheering and performing at Cowboys home games.

The DCC held a ceremony inaugurating the second game of 1994 FIFA World Cup between Spain and South Korea.

Former DCCs Kelli McGonagill Finglass and Judy Trammell are the squad's director and choreographer, respectively.

Since 2006, the Cheerleaders have produced their own reality television series, Dallas Cowboys Cheerleaders: Making the Team, which airs on Country Music Television (CMT) during the NFL football season. The series follows the auditioning process of the annual squad.

The DCC received the FIFA delegation to promote the 2022 FIFA World Cup.

The DCC also held an opening ceremony and podium of 2013 United States Grand Prix in Austin Texas.

Uniform

The uniform itself is a carefully guarded trademark and may not be duplicated in any way without the written permission of the DCC. The internationally recognized ensemble of blouse, vest, and shorts was originally designed by Jody Van Amburgh.

Modifications

Since first introduced with the formation of the squad in 1972, the basic uniform has been modified only six times:

• In May 1989, the original "go-go" boot had gone out of style, and a more western oriented design was selected.
• In 1991, the large buckled belt was left behind in favor of shorts with a more flattering cut.
• In 1992, a cowboy-style boot was introduced to the uniform
• In 1993, crystals were added to outline the 15 stars on the vest and shorts.
• In 1994, a more western shape to the blouse lapels was incorporated.
• In 1999, crystals were added to the fringe line of the vest.
• In 2002, a western styled belt with a large buckle was added to the shorts.

Each modification has been approved by Director Kelli McGonagill Finglass and implemented by Leveta Crager, who for 24 years made and hand tailored every uniform worn by a DCC. Upon her retirement, at the start of the 1996 season, designer Greg Danison was selected to continue the tradition of individual craftsmanship.

Off-field television appearances

Other than their two TV movies, the DCC has also appeared on numerous TV shows and specials as performers, guest acting roles, and game show contestants. Some of the shows on which they have appeared include, but not limited to:

• The Love Boat, Episodes #62 and #63 (Season 3) and #84 (Season 4) - One DCC has an unwanted admirer stalking her on the ship. Another is hit on by her mom's fiance. As a group, the DCC performs their signature routines. In the Season 4 episode entitled, "Target Gopher/The Major's Wife/Strange Honeymoon/The Oilman Cometh Target Gopher" (by Fred S. Fox & Seaman Jacobs/The Major's Wife by Pat Fielder/Strange Honeymoon by R.S. Allen & Harvey Bullock/The Oilman Cometh by R.S. Allen & Harvey Bullock), a Texas oil magnate takes the DCC aboard to impress his clients; including a Mideast prince who, thinks one of the women has been given to him. Also on board are two brothers in the honeymoon suite; and an Air Force officer, his passive wife, and an aggressive ex-girlfriend.
• Family Feud - Five of the DCC participated as a team on a celebrity special for charity against five of the Cowboys players on the week of June 30 - July 4, 1980.
• Harry and the Hendersons - Guest appearance.
• Billy Bob's New Year Special on CBS - Guest appearance.
• Nashville Palace (Halloween special, October 1981) - The DCC appeared as guests alongside various country music artists, such as Mickey Gilley and the Oak Ridge Boys.
• Hard Knocks (2002) - Guest appearance.
• Saturday Night Live - Guest appearance.
• The Tonight Show with Jay Leno - Guest appearance.
• Late Show with David Letterman - Guest appearance.
• I Can Do That- performed with Cheryl Burke and Nicole Scherzinger.
• Are You Smarter Than a 5th Grader? - Participated on a celebrity special for charity in 2008.
• The DCC have also appeared on a number of country music awards shows and specials since the late 1970s.

In addition to these guest appearances, the squad produces its own reality television series Dallas Cowboys Cheerleaders: Making the Team, which aired for each season since 2006. The series, which airs on CMT during the NFL season, chronicles the audition process and performer selection for each season's squad.

Notable DCC alumni

Many former DCCs have gone on to achieve fame in show business or succeeded in other notable endeavors. They include:

• Lee F. Jackson (1965-66, from the CowBelles and Beaux era); Dallas County judge; served in the Texas House of Representatives from 1976 to 1986.
• Tina Gayle Hernandez (1977-78); actress (billed as Tina Gayle); appeared on CHiPs (1982-1983) and Battle of the Network Stars (1982).
• Tami Barber (1977-80); actress.
• Janet Gunn (1980-82); actress.
• Judy Trammell (1980-84); current choreographer of the DCC; mother of former DCC Cassie Trammell (2008-13).
• Kelli Finglass (1984-89); current director of the DCC.
• Cindy Villarreal (1988-90); author of The Cheerleaders Guide to Life; former director and choreographer of the Houston Oilers' Derrick Dolls; founder of the Cheer Channel; produced and created the first cheerleading web series, Secret Diary of an American Cheerleader.
• D'Laine Gutmann (1991-92); actress/model; medical technical adviser for Dallas (2012-13).
• Jill Marie Jones (1993-95); actress; plays the part of "Toni" on Girlfriends.
• Michelle Parma (1993-95); actress; appeared on MTV's Road Rules: Europe; died in a car accident in Texas on October 19, 2002.
• Bonnie-Jill Laflin (1996-97); actress/model; sportscaster and scout for the Los Angeles Lakers.
• Sarah Shahi, (1999-2000); actress; played the part of "Carmen" on The L Word (second season); appeared in NBC's Life and the USA Network's Fairly Legal; currently appears on CBS's Person of Interest.
• Denise Garvey (2000-01); director and coach of the New York Jets' Jets Flight Crew cheerleaders; former New Jersey Nets dancer; former New York Knicks dancer.
• Kristin Holt (2000-01); television personality; entertainment news correspondent.
• Jenni Croft (2002-05); former contestant on The Bachelor (Season 11).
• Emily Kuchar (2003-05); wife of Zack Greinke; Miss Daytona Beach 2008.
• Micaela Johnson (2003-05); Miss Nebraska USA 2008.
• Starr Spangler (2005-08), contestant and winner on The Amazing Race 13.
• Melissa Rycroft (2006-08); former contestant and winner on ABC's Dancing with the Stars; runner-up on The Bachelor (Season 13); currently appears on Dallas Cowboys Cheerleaders: Making the Team as a consultant and advisor for DCC candidates.
• Kandi Harris (2006-09); wife of Hunter Mahan.
• Brooke Sorenson (2006-11); wife of Laynce Nix; current choreographer of the Miami Dolphins Cheerleaders.
• Erica Kiehl Jenkins (2007-09); singer (member of The Pussycat Dolls).
• Abigail Klein (2007-10), actress.
• Lezlie Deane; actress; founder of techno group Fem2fem.
• Shaune Stauffer; model and jewelry designer.

Photos

• The DCC on board USS Harry S. Truman.

• The DCC visit U.S. sailors on board USS Nimitz.

• Dallas Cowboys Cheerleaders come to a forward operating base in Iraq to entertain troops.

• The DCC cheerleading in Iraq.

• Dallas Cowboys Cheerleaders kickline.

[ Source: Wikipedia ]