As Manager
- Kansas City Royals (1980-1981)
- Chicago Cubs (1984-1986)
James Gottfried Frey (born May 26, 1931 in Cleveland, Ohio) is a former manager and coach in Major League Baseball. He led the Kansas City Royals to their first American League championship in 1980, in his first year with the team. In the World Series, they lost to the Philadelphia Phillies, who won their first World Series championship.
Early career
Frey, a lifelong friend of Don Zimmer (they were teammates at Western Hills High School in Cincinnati), never reached the major leagues as a player. A left-handed-batting and -throwing outfielder, he spent much of his career in the farm systems of the Boston/Milwaukee Braves and the St. Louis Cardinals, then joined the Baltimore Orioles as a scout and minor league manager. He was promoted to the Orioles' coaching staff under Earl Weaver in 1970, and coached on three American League pennant winners and one World Series champion through 1979 before his hiring by the Royals.
Kansas City Royals
A week after the end of the 1979 World Series on October 24, Frey was named to succeed Whitey Herzog as manager of the Kansas City Royals. He led the Royals to a 97-65 mark and the American League West Division title in 1980; then, in the 1980 American League Championship Series, the Royals defeated their long-time postseason nemesis, the New York Yankees in three straight games to capture the AL title. (The Yanks had defeated Whitey Herzog's Royals for three consecutive seasons (1976-78) in the ALCS). But Frey's Royals dropped the 1980 series in six games.
During the strike-marred 1981 season in which the Royals finished the first half with a 20-30 record, Frey was criticized widely for not taking full advantage of a team built for speed and for failing to motivate his players by Kansas City vice president/general manager Joe Burke. Frey was relieved of his duties on August 31 despite the 10-10 ballclub leading the second-half American League West standings. His replacement was Dick Howser who had lost his managerial job with the Yankees after the previous year's ALCS. Frey's record in just less than two seasons as Royals manager was 127-105.
Chicago Cubs
Frey then returned to the coaching ranks with the New York Mets for 1982-83. Frey was hired by the Chicago Cubs for the 1984 season, and again struck paydirt as the Cubs won the division title, earning their first post-season appearance since 1945. During the clubhouse celebration following the division-clinching in Pittsburgh, Frey declared, "The monkey's off our back!"
The Cubs won the first two games against the San Diego Padres in the National League Championship Series at Wrigley Field, before they went to San Diego needing to win just one of the next three games. The Cubs lost the next three games, and many critics blamed Frey for mishandling the pitching staff. Still, the 1984 Cubs are revered among Cubs fans.
After a trying 1985 season in which the entire five-man starting rotation simultaneously spent time on the disabled list, the Cubs sputtered in 1986. Frey was fired two months into the season and replaced by John Vukovich. The next year, Frey surfaced as a color commentator on the Cubs' WGN Radio broadcasts.
In December 1987, the Tribune Co. hired Frey to replace his old boss, general manager Dallas Green, who had resigned two months earlier. Frey hired his lifelong friend, Zimmer, to manage the team, and immediately made his presence felt. Within weeks of his hire, he dealt relief pitcher Lee Smith to Boston for journeyman Al Nipper and Calvin Schiraldi, who was best known for playing a part in the Red Sox' 1986 World Series collapse. Frey also traded the popular Keith Moreland to San Diego for closer Goose Gossage, who had played a big part on the San Diego team that eliminated the Cubs four years earlier. Neither move worked, and the Cubs were without a closer.
So Frey made a bold move in the winter of 1988, trading budding star Rafael Palmeiro and young pitcher Jamie Moyer to the Texas Rangers for a number of players, including Mitch Williams. The trade paid off for the Cubs in 1989 as Williams saved 36 games, the Cubs won a division title and Moyer and Palmeiro struggled in Texas. But Williams had just one more forgettable year for the Cubs before being traded to Philadelphia in 1991, and Palmeiro and Moyer went on to have productive careers.
After a disappointing 1990 season, Frey was active on the free agent market, acquiring former Toronto Blue Jay and 1987 American League MVP George Bell, former Cincinnati Reds starting pitcher Danny Jackson and former Houston Astros closer Dave Smith. Jackson and Smith flopped in their roles in 1991, and Zimmer was fired - apparently on orders from Tribune Co. CEO Donald Grenesko in May 1991. Jim Essian, a former journeyman catcher and Iowa Cubs manager, replaced Zimmer for the remainder of the season. Frey was reassigned within the organization after the 1991 season, replaced by former Chicago White Sox general manager Larry Himes. He is currently Vice Chairman of the Somerset Patriots.