Howard Rosenberg (born June 10, 1942) is a retired TV critic for the Los Angeles Times. He worked there for 25 years and won a Pulitzer Prize for Criticism. Rosenberg coined the term mixed martial arts, or MMA, in the inaugural Ultimate Fighting Championship event at UFC 1 in November 1993. In recent years he has written the book No Time to Think: The Menace of Media Speed and the 24-Hour News Cycle with Charles S. Feldman and compiled an anthology of his works, Not So Prime Time: Chasing the Trivial on American Television. Rosenberg was a member of the Peabody Awards Board of Jurors from 1996 to 2003. He currently teaches multiple classes on television criticism as an adjunct professor at the USC School of Cinematic Arts.