Bob Burg

Bob Burg

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Biography

The Go-Giver: A Little Story about a Powerful Business Idea is a book written by Bob Burg and John D. Mann. It is a story about the power of giving. The first edition was published on December 27, 2007 by Portfolio Hardcover.

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Summary

The Go-Giver as the authors tell, revolves around the story of a young professional (Joe) who is striving for success. Joe is ambitious, however lately it seems like his hard work and efforts are not paying off in terms of results. Following a disappointing quarter—in terms of sales results—he inadvertently seeks the mentorship of The Chairman.

Joe then embarks on a learning journey by meeting Go-Givers—friends of The Chairman. Through these interactions he learns of the Five Laws of Stratospheric Success:

  1. The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.
  2. The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.
  3. The Law of Influence: Your influence is determined by how abundantly you place other people's interests first.
  4. The Law of Authenticity: The most valuable gift you have to offer is yourself.
  5. The Law of Receptivity: The key to effective giving is to stay open to receiving.

Reception

The Go-Giver's fictional story got the attention of several prominent business managers, including reviewers at Business Week. The book was #9 on the Businessweek Best Seller list.

[ Source: Wikipedia ]


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